On August 23, 2010, the Forum submitted its comments on the SEC's rule proposal, "Proposed Rulemaking Regarding Investment Company Advertising: Target Date Retirement Fund Names and Marketing, File No. S7-12-10."

On June 16, the SEC approved the proposal of amendments to its mutual fund advertising rules, Securities Act rules 156 and 482 and Investment Company Act rule 34b-1. The rules  are intended to address the concerns about investor misunderstanding arising from target date fund names and marketing materials.